Moto G has removable backs for custom colors.
We call them "Motorola Shells."
There are "Active Grips" that protect front and side of products.
There is a family of colored accessories, from wireless headphones to speakers, and power packs.
We have truly delivered on our mission to create a product that is affordable with a fantastic experience, he says.
Will offer the 8GB version of Moto G with no contract or SIM lock for $179.
He said it would come to the US.
The 16GB version is $199. Only $20 more!
Wow that's a great price!
You can get three Moto Gs for one Galaxy S4, and still have money left over.
At $179, this is a very competitive prepaid smartphone.
Actually this is the best smartphone price I've heard of...at least on the surface.
So the Moto G will be sold in Brazil and parts of Europe this week.
In the next few weeks, it'll be available in Latin America, Europe, Canada, and parts of Asia.
The question is will US carriers ever want to scoop this up?
In the US, it will be sold on Motorola.com, which means no carrier support.
Motorola says it will be available through carriers and retailers, but didn't offer details right away.
Yeah, I guess this proves that a smartphone can be too affordable for carriers.
Punit Soni, software product manager, is on stage to talk about Android and software.
He talks about the carriers and OEMs and bloatware.
There's a situation with home screens with multiple app stores, video players, etc.
The result is devices with non-intuitive interfaces and apps that slow down the phone, Soni says.
Soni says there has to be a better way.
Android is the best OS bar none, Soni says, noting he came from Google.
Soni says that software is the key to making a great smartphone.
A device running on pure Android will have high performance strategy, he says.
Pure Android means it can more easily be upgraded.
Moto G will get KitKat by January 2014.
A bit of applause in the crowd.
A pure Android strategy allows us to shine a light on Google services, Soni says.
Soni: Google has some of the best software experiences in the world.
We didn't build TouchWiz UI or Sense UI, he says, a knock on Samsung and Motorola.
Oh Soni digs into Samsung's Touchwiz UI!!!
It has an extended battery life, boots faster. It's an obsessive attention to the basics, he says.
We believe Moto G punches way above its weight relative to its category, he says.