iOS 7 is completely redesigned with an entirely new user interface. It now has flatter icons and slimmer fonts.
"Siri is massively improved in iOS 7... You can say things like 'What's Lady Gaga saying.'"
Siri pulled in from Twitter to get her recent updates from Lady G.
With iOS7, Apple introduced Control Centre which can be accessed even from the Lock screen. Swipe up from the bottom of your screen to activate Control Centre. It gives you access to various settings and apps including camera, clock and calculator.
She can also do Wikipedia and plenty of other new sources.
Searching for what Gaga is saying on Twitter. But what about harder-to-pronounce names? Still, Twitter search via Siri is cool.
We're hearing some of the new ringtones, which are pretty rocking. Heads are bobbing.
Funky new electronica ringtones.
You can now access the Spotlight search from any application page on your home screen. In iOS 7, the Spotlight search box can be opened by swiping down from the middle of your home screen.
"You may miss a call due to your dancing, but that's okay, because we still have voicemail." Big laughs!
New notification sounds too, which are all over the place.
With iOS 7, Notification Center is now available from the Lock screen. You can see all your notifications just by swiping down from the top.
Tinkling, bobby alert noises. Which will be the default on movies and TV shows?
"We have all the old classics too, remastered to sound better than ever."
Looking at the camera app now, with live photo effects, a square aspect ratio, etc."
The Camera app now includes a square camera option, and you can switch between different modes - video, photo, square and - with just a swipe.
And, photos are grouped by location and time into "moments" as we saw at WWDC earlier.
Apple seems to be gently super-charging Siri as it goes, not adding in whole new swaths of power at once. Searching in Tweets is handy. But how about more integration with third party apps?
Multitasking is also improved in iOS 7. Apple claims, iOS 7 pays attention to which apps you use the most and automatically keeps your content up to date in the background.
The Photos app, and its grouping into Moments and Collections by year. Which keeps making me wonder if iCloud will allow total library uploading...
Federighi's favorite camera feature is the organization of photos in iOS7, in particular collections and year view.
You can zoom out and out until you see all your year's photos in one shot. "On a Retina display you can actually make out different parts of your photo collection." You can hold your finger down to scrub across the entries.
Photos are more organised in iOS 7. Its moments feature organises photos by time and location.
AirDrop photo sharing. I still don't use Shared Photo Stream as much as I could.
In iOS 7, you have to swipe to the left to delete an entire conversation. As you swipe, a big square delete button appears. It does not let you swipe to the right as you do in iOS 6.
"Now of course at Apple we really love music, and in iOS 7 the Music app is absolutely the best way to enjoy your own personal music collection. But now in iOS 7 we also have iTunes Radio."
In iOS7, there is a unified address and search bar. Also, there is a new view for your bookmarks and your Safari tabs.