Phil Schiller on stage, announces iPhone 5C.
"The iPhone 5C is made with all the incredible technology that customers have loved with the iPhone 5, but there's more, too. It has an incredible new design. One that's more fun, and more colorful than anything we've made before."
"A few of you might have seen some shots on the web. And that's cool."
"A few of you have maybe seen a few shots of this on the web, and that's cool, because everyone's really excited."
"More fun, more colorful than any iPhone we've made yet. A few of you might have seen some shots on the web." Cuing the video.
"That's cool," really? What happened to doubling-down on security?
Video of drippy paint colors. Pastels.
And there it is! We're seeing it in five colors: green, white, blue, red, and yellow.
The blue is particularly nice, a lovely shade of royal cyan. Definitely catching my eye.
The exact same colors we expected. Green, grey, light blue, peach-ish, and yellow.
Video shows iPhone in five colors: green, white, blue, red, and yellow.
Why would Apple sell old phone models, anyway, instead of a newer, cheaper iPhone 5C? It doesn't make sense because the company doesn't keep old inventory. The 5C is a smart way to lower the price without continuing to produce last gen hardware.
The buttons and controls on the side match the color too. It's a polycarbonate wrap-around back, that covers the sides. The front is glass, of course.
I like the green, but that's because I'm an insufferable Jets fan.
"As close as you look you won't see seams or part lines or joins. It's absolutely gorgeous."
Wahey, and the wallpaper in iOS 7 matches the color of the phone! "It creates an entire experience of color."
Glass front looks iPhone 5-like. Back somewhat reminiscent of iPod Touch but more like older iPhone.
Specific cases made for 5C.
"The team has created a really cool line of custom covers." They're silicon with a microfiber lining, and it has cutouts down toward the bottom. Weight savings?
Color-reveal patterns in cases. Looks like these are Apple's cases.
Which colour do you like the most- green, white, blue, pink, and yellow?
Apple created cases specific to the iPhone 5C with perforated holes "so color of iPhone shines through."
That ups the color permutations.
You can combine two colors to get the mix you want. Red and yellow looks great. Lots of Marvel-quality combos here.
So now you have to pick the color and the accent case color. Moto X-like.
"Inside it's built with a new construction method that uses a steel reinforced structure that provides incredible rigidity." It forms the antenna, too.
Ha! Apple has found the Holy Grail--sell a colorful iPhone AND sell a colorful case.
Lichtenstein and Warhol would approve.