If Apple is consistent with its past practices, the prices on the new iPads won't change. Prices on the standard-sized iPad usually start at $499 and the cheapest iPad Mini goes for $329.
A while back, I was the Apple reporter for the Merc (and for TheStreet.com before that). So I'm well acquainted with Apple products.
One minute to go here folks.
Looks like we should be underway very soon.
Lights dimming, here we go.
Presentation starting off with a video. Looks like the same one they showed off at WWDC back in June.
"How can anyone perfect anything?"
Hardware on the side of the stage -- does the new Mac Pro need a new display to go along with it?
A video all about simplifying things through design and making products with "feel" and "delight."
Okay everyone, we'll see what happens soon enough.
"Designed by Apple in California" is the end line. And out comes CEO Tim Cook with a big smile.
Big applause for Tim, who has a big smile on his face.
I really love that video, Cook says, noting that it played at WWDC. "It does such an incredible job at talking about our values," he adds.
The screen has the same, brightly colored flurry of petals that was on the invite, and on the wall outside.
The event begins and Tim Cook takes the stage.
And here comes Tim Cook, Apple's CEO
We're going to see "some amazing products" today that "only" could have been made by Apple, he says. But first iPhone updates.
Tim is calling out a few of his favorite reviews.
Apple preceded Cook with a video of its design philosophy -- "our values" as Cook refers to them.
Cook going over last month's launch of the 5S and 5C, running over specs, features, and early reviews.
Per usual, Cook's going to start with business updates.
By end of launch, the company sold 9 million iPhones, Cook notes -- data the company released last month.
Big applause for big iPhone sales!
The event begins with updates about the new iPhones.
Cook gives a shout-out to Harry McCracken at Time...
for McCracken's iPhone review.
Cook says best place to see it in action was the company's retail stores, so we're going to see a video of it launching in New York, Shanghai, and other countries.
Cook reiterates -- 9 million iPhones sold in the first weekend.
Lots of clapping employees stocking both devices, people lining up, cheering to get their new phones.
Scenes from the NYC store, which I can attest was a madhouse on launch morning. A happy, manic madhouse.
Now showing a video of opening weekend sales....
Tim Cooks calls the latest iPhone launch the biggest iPhone launch. But let me remind you two new iPhones were launched this year, not one. So it had to be.
"This is life in color" says the background music.