Apple reps are walking through Pages and Keynote.
Rosner talking up the new sharing feature which lets you share documents through Apple's iWork Beta service online.
New today to iWork for iCloud is online collaboration, something to better compete with Google, Microsoft, et al.
Collaboration is a hugely powerful feature of the competition and one that will surely be well-received here.
Now showing off how you can pull up iWork docs through a Web browser.
Apple is adding collaboration features to its iWork suite. Finally!
Rosner's editing the doc he just made in iWork for iCloud (beta) and Cue hops on to make some changes. They're each making these and they're showing up in real-time.
20 YEARS AGO: From 1983, an Apple event with Steve Jobs and Bill Gates.
Eddy's third-grade stage name was "Cue Ball" apparently. Okay, then.
Can work together in real time with other users. Not clear exactly how many.
And they're done editing the doc together. No word on how many people can be in a doc, or how competing changes are handled, etc.
Eddy Cue is working with another Apple rep to show how they can collaborate in real time on a Pages document.
"You can even collaborate with a friend who's stuck on a PC," says Cue.
Cue back up solo, taking cracks at Microsoft's Office 365. So all these apps are going to be free for any new Mac or iOS device buyer.
One is using Pages the app and the other is using Pages via a Web browser. Very cool.
And all are available today.
Wow, free iLife too? So the OS is free, the productivity suite is free... that's certainly bad news for Microsoft.
That's it for apps, and Cue's out.
"Today is the biggest day ever for apps."
Cook back on stage, hopefully to turn us to tabletville.
Cue: Can create a document on iPad, edit it on Mac and collab. with people on WIndows PC
Apps are now free for both Mac and iOS users. Are available for download today.
Looks like you have to be a new Mac buyer to get them for free.
These are incredibly rich apps, Cook says. "We are turning the industry on its ear," he adds about changing all its software over to free.
Conspiracy theorists are trying to look up the sleeves of Tim Cook for mysterious devices... I'm not convinced.
Cook going over the birth of the iPad, and some of the early criticism -- including whether it would compete with netbooks "Who remember Netbooks?" Cook quips.
Earlier this month, Apple sold its 170M iPad.
"This is an incredible number," Cook says.