But I think Apple wants to maintain price differentiation between the big iPad line and the iPad mini.
Most requested feature was a Retina Display, and that's what we're going to do today, Schiller says.
2048 by 1536 pixel display, but at 7.9 inches.
Speaking of which... Schiller now talking about the mini.
Finally, Retina on the mini. That makes it an even stronger alternative to the full-sized iPad.
Looks like the mini is getting the Retina Display. "The most requested feature," Schiller says.
Mini will have the same resolution as the iPad Air
Very cool: Apple is adding the A7 chip to the iPad mini. Previously, it had a slower processor than the big iPad.
This is 4x faster than last year's model, and 8x faster at graphics tasks, Schiller says. Still gets 10 hour battery life. Also gets MIMO Wi-Fi support, extended LTE bands (on the LTE model) that cropped up with last month's iPads. Also comes in black and white. STarts at $399 for 16GB. Arriving in November.
Original iPad mini sticking around, but it's going to start at $299 for the 16GB Wi-FI model.
And a 5-megapixel iSight camera.
The new mini doesn't come out until later in the month, so you'll have to wait a little longer if you want it. Or, you could get the older iPad mini for $299. Pretty great deal.
Oop. There's the downside: Apple is bumping up the price -- to $400.
So you can get the new mini or the old iPad 2 for $399. Choice is obvious as far as I'm concerned.
But Apple is keeping the original iPad mini and cutting its price to $300.
That seems pricey to me, especially vis a vis Google's Nexus 7.
New covers for iPad that runs $39. There's also a new version of the iPad Case for $79 for the Air, and $69 for the Mini. And yes, there are Product (RED) versions of those covers.
"It's been an incredible period for innovation and new products," says Tim Cook.
And I thought $330 was high for the mini last year. $400 seems over the top.
We're approaching the 80 minute mark. Still have time for a surprise if Apple has something else up its sleeve... perhaps literally.
Wrapping up now pointing to iPhone launch last month, and today's news with new Macs, iPads and software.
No word on a fingerprint scanner on either new iPad.
It looks like neither will have it.