Video showing the typical commotion that goes on during a big launch opener. People poking the devices in stores, and press snapping shots of first buyers, etc.
And that's it for the video. Cook's back, post-commercial.
When we see customer response like this, it makes all the hard work worthwhile, Cook says.
So... it will be interesting to see if Cook updates that sales number ... or if he waits until Apple announces earnings.
He's re-iterating that iOS 7 is the "biggest change" for iOS since the iPhone launched.
Cook turning to iOS 7, pointing to early reviews.
Apple, BTW, is slated to announce its fiscal fourth quarter earnings next week.
5 days post launch, 200M devices were running iOS 7. As of today, 64% are running iOS 7
I hope I'm not jinxing anything here, but Wi-Fi here seems remarkably secure... a nice change from the iPhone launch a few weeks back.
Cook is moving on to talk about iOS 7. Talking about reviews being "tremendous." Wonder if he'll touch on all the bugs?
Tim Cook is still talking about their specs, reviews, and sales figures.
SO we just switched metrics there, but safe to assume that's closer to 300-400M.
Five days after launch -- 200 million devices running iOS 7 -- fastest software upgrade in history, Cook says.
Nearly 2/3 of iOS devices now running iOS 7, Cook says.
Now talking about iTunes Radio -- one of the new features in iOS 7.
Cook turning to iTunes Radio now, pointing to early successes like Justin Timberlake playing his album on there early. 20M listeners have tuned in since the service launched, and listened to 1 billion songs in just the past month.
Now App Store - more than 1M apps on the App Store, and users have downloaded apps 60 billion times (cumulatively)
Justin Timberlake "loves" it, Cook says, noting that Timberlake debuted his new album on iTunes Radio.
Devs have earned more than $13 billion dollars from all this (with their split)
20 million people have already tuned in to iTunes Radio, he says.
Now onto Mac (Cook's moving fast this morning)
That's a ridiculous sum of cash, but remember there are an awful lot of devs out there, too.
Hand's on with iTunes Radio:
Looks like we're going to be talking Mavericks soon... maybe new MacBook Pros finally, too?
Cook: 60 billion app downloads through iTunes app store. Developers now have earned $13 billion through it.
Tim deliberately mentioned "desktops" a word rarely heard from Apple these days.
Cook saying that the company wants to "build computers people love to use." Pointing to works like iWork and iLife, and integration with iOS.
Cook is moving on to the Mac
Our competition is different, Cook cracks . "They're confused...they chased after netbooks. They tried to make tablets into PCs and PCs into tablets."
Oof, Tim making a not-so-subtle jab at Microsoft.